Teaser travilers vs Theatrical trailers

Theatrical vs Teaser trailers


THE FAULT IN OUR STARS


The establishing shot in this film shows the two main characters. The voice over of the main girl speaking 'I can't thank you enough for a little infinity', for the audience that have not yet read the book, leaves them wondering what she could be talking about. Overall not a lot of shots are shown within this teaser which correctly supports the conventions of a teaser trailer with the little fades between transitions of different shots. The main boy is shown to hold flowers for the young girl and they are seen to be laughing, as the audience we initially get an idea that the film is in the romance genre which too is supported as it is high key lighting. A selection of shots are shown including the supposed 'couple' on a boat, or at a meal together under fairy lights. In the first two seconds you can see the female character has a tube in her nose and so immediately you suspect she ash a condition or something is wrong with her, however no narrative or story behind it is given away at all, proving that very little narrative is shown in this trailer. The whole teaser is 10 seconds, and strongly supports the conventions of a teaser trailer, teasing the audience.



Background music starts straight away, along with dialogue once the producers have been shown. The establishing shot is the main female character again with a tube in her nose. The shots within the theatrical trailer show some being slightly slowed down as the romantic shots are prolonged for the audience to take in. After the dialogue of the girl speaking has gone on for a bit about what she wants to be true, the music stops and she speaks 'I just wish that was the truth'. This clearly puts the audience on edge wondering what could be so wrong in comparison to what she wants and what is true. The teaser showed very little detail and narrative of the girls background however in the theatrical, it is clear to us, though her speaking in dialogue about hoe hospital appointments and the social group she visits that she is not such a normal girl and has a lot of implications with her health. Upbeat music accompanied by the main character and a conversation between her and her parents claiming what she needs to not do to be a normal teenager. The plot then goes back to the beginning  when the main girl and boy bump into each other at the same support group, so the beginning of the trailer is foreshadowing some of the film to the target audience. The males name is then spoken in dialogue as we are first properly introduced to him. It shows after the support group the girl and the boy starting to talk. In comparison to the teaser trailer a lot more about how the girl and boy first met is shown showing additional background information to the target audience, that by this stage is probably aimed at teenagers that like watching young love films. The two meet outside the social group, and different shots are merged to give slight narrative away about where they go together. The music tempo increases and almost stops completely 'Gus I'm a grenade, and one day I'm going to blow up'. This dialogue then leads onto Gus carrying her into the hospital to which we remember she is not well at the time. Gus then takes over from the dialogue talking about Hazel Grace (her name is then released- introduction to her name as a character). The title comes onto the screen and the  characters kiss. This is then followed by the release month. The last few seconds are a mic between different emotions - love (in the bedroom) / crying (at home) / laughing (throwing things at cars).
The last shot goes back to the establishing shot of the girl on the grass looking up at the stars
The theatrical trailer is 2:50 minutes.
This shows that in comparison to the teaser there is so much more information that is shown to the audience about both the boy and girls background, how they met, and how they fell in love.



LA LA LAND



This teaser trailer hugely focuses on the slow and blended transitions between the romantic scenes leading up to the love of the two main characters being a male and female. The sound used behind it is a piano and whistling, which later in the teaser we find out to actually be played and made by the male character Ryan Gosling. The focus of this trailer is hugely on the girl, and there are many establishing shots, tracking shots and mid shots of her, which helps to show the connection between the female and male character through out the trailer. No dialogue is used which is commonly shown in teasers whether it s very little or a lot and instead the trailer is more of a montage as it blends, using fading transitions the different shots, that show very little narrative within each of them. Not a lot of narrative is given away but it is clear to the audience that romance is portrayed along side with the music's song 'City of Stars' which is the soundtrack for this particular song and is recognised to be associated with it.




In comparison to the theatrical trailer, the conventions of a theatrical trailer are well supported as the characters are introduces and shown in a bit more depth and detail which there is a lack of in the teaser trailer. The film is shot to be in LA. The bright saturation of the colour within the trailer, although lit in dark areas, is in high key bright lighting. The characters are supposedly constantly 'bumping into each other'. The use of very well known characters in a music draws the public in as they are well recognised characters. Roughly half way through the trailer you begin to realise it is in fact a musical involving music and dancing which you would not have seen coming originally.

THE HUNGER GAMES



The first shot is the producers of the film. Music introduces us to the trailer, then to a black screen
The establishing shot is of a forest from a low angle with added sound effects such as birds
A character is shown walking through the woods. A little bit of dialogue is the followed by the character running through the woods in time with upbeat music. Quick shots of tension such as a tree on fire falling leaves the audience wondering what this could possibly be about. 'They want a show', 'you know how to hun't', and the speed of the running fits the genre of action with the fire. The logo of the hunger games, which is recognized by the books that were originally where the story came from is a symbol for the story line for people that know it as a pragmatic reference. The title then comes on screen. The release date in a  shot is shown, and the whistling in the background is then put onto the screen which people do not know at this point, that it is often used through out the films




The establishing shot is the main character near her home. A male character is introduced that was not in the teaser trailer, and for people that have not read the book, this is a new key character shown. He is introduced saying 'we could do it you know, we could take off'. The audience are left wondering why they would want to run away and what he story behind the thought is. The producers are shown on the screen which then takes us to another location.
The 'hunger games' election is chosen when a female character picks up a piece of paper and reads the name primrose. When the main female character reacts the way that she does and 'volunteers as tribute', the audience are still left wondering why. In comparison to the teaser trailer, the story behind choosing the characters for the hunger games gives more of a story line as it develops through the plot. However, the teaser only shows Katniss once she has been chosen and is in the stadium. The male character is then chosen. The voice over of 'they want a show', originally in the teaser is then built into the theatrical.
Scenes of preparing for the hunger games, and shots of training and interviews is shown as a build up of tension towards the plot. The countdown of dialogue to being released of the podium is shown along side Katniss being raised in the stadium. A very quick shot of action in the last three seconds adds to tension as it then leads onto the logo and film name with credits. The trailer is 2:36 minutes long.

THE GRAND BUDAPEST HOTEL



The establishing shot, shows the beauty of the location that the film is set within. The music and close up of a girl, along with a merry-go-round very subtly show the audience two of the main characters, however hardly any narrative is given away, apart from the characters kissing and getting married. although this seems like a lot, in comparison to the story line of the actual film, hardly anything is given away and no dialogue at all is used.



 In this theatrical trailer a lot more narrative is given away and the characters are introduced in more depth. Subtle jokes are used showing that it is a funny and humorous film. The young bell boy is seen as a very funny character. The upbeat music as it increases, blended with the listing in the dialogue and the speedy shot changes helps the tension to rise but also makes it funnier for the audience as a lot is seen to be going wrong at the same time. The trailer also ends on a very funny joke and this again helps the audience tom realise that it falls within the comedy genre.

BOSS BABY


This clip at first, shows a young baby crying. However 0:02 in the baby stands up and starts talking to the camera as if it is an adult. This gives a humorous effect and to both adults and children this comedy is what draws you in to the trailer. The teaser trailer for this film, is not actually part of the film, so at this stage gives hardly any of the narrative of the film away apart from the fact that this baby can talk. The sound behind this teaser trailer is dialogue apart from when the title and date comes onto the screen. This means, again hardly any information is given away, apart from the fact that there is an actual release date. This tends to contradict conventions of ta teaser as they normally give a wide set time period such as 'next summer'. This trailer is one long take.





In comparison to the teaser, this trailer starts of humorous effect from beginning to end. Other little babies are seen to be talking as well, and this adds to the humour, however it is clear to see that any adults are completely unaware of this and think that the 'boss baby' is still just the average young baby this is highly undeveloped. This trailer has a range of genres included into this trailer, including action as well, between the young children that play in cars and are getting away from each other. Every scene within this trailer shows that it is a funny film, but as it is animated it is clear the target audience is children. Sound wise there are sound effect, music and dialogue, a lot more than the teaser which only had dialogue. There are multiple scenes and shots, where as in the teaser there was one long shot that were not actually later put into the film at all. There is a lot more narrative and storyline behind the theatrical trailer, supporting conventions of a theatrical trailer.



BEAUTY AND THE BEAST


Beauty and the Beast is a well known film by many adults and young children, as it has been a Disney novel and film before hand. However this film is the non animated version. The castle from the film is introduced with the Disney logo at the bottom and the sparkles in a semi circle shape above the castle is shown. Slow and magical music is played as the exterior and interior of the castle are shown in various shots including panning and crane shots which shows the glamorous side of it. A photo of a girl, is then torn up and the music stops. An opening door with dialogue 'look a girl'. The dialogue heard after is a conversation between two people. A rose is shown as the princess picks it up and this is a symbolic flower to the film so shows significance to the audience. Then title then follows on the screen. The narrative behind the teaser is very very limited, and the majority of the trailer shows more of the location than anything else. The limited amount of narrative raises apprehension to the target audience, but the use of aforementioned music in the previous Beauty and the Beast is recognizable amongst young children that have seen the other animated version beforehand,


The establishing shot, shows 'Belle' ( the character), before arriving at the castle in the village she lives in. This immediately gives a sense of more narrative than the teaser involved. Belle talking to her father is an introduction of two vital characters in the film as he talks to her 'small means safe' and how gorgeous she is as a daughter. However, the thought of being safe is then contradicted as events later in the film contradict what he has spoken to her about. The tension rises as the music increases, the girl and her father are treated badly. A theatrical trailer introduces more narrative than a teaser trailer and this is why a wider range of shots and different parts of the story are used in order to give a bit more narrative away. As many people are aware, the ornaments within the house that she went to can speak, it is not too much of a give away when they are featured within the trailer. The beast is introduced and a romantic song is played and the feel of the trailer is lightened as the rest of the trailer shows multiple clips through out the film and are make you fall in low with the film more with the glamorous side for girls.

FINDING DORY


Dory is introduced along with the title swimming in the ocean. As we know from previous reference, as she has short term memory, she is shown looking at the title of the film 'Finding Dory', however does not realise this is aimed at her specifically as the main character and she is seen swimming away looking for people to find herself. The use of humour within the short 30 seconds, to children is very funny and leaves them wanting to watch more especially as it is from the same franchise 'Finding Nemo' which was a huge huge success.


As Finding Dory is also a Disney film, the Disney and Pixar productions are shown on the screen.
The producers utilise their ability to give the audience nostalgia about the previous film in order to sell itself as it is the same franchise as finding Nemo. The opening shots of Dory but also of Nemo help the audience to remember the previous films. Dory then swimming away is foreshadowing of what happens later on in the film. Dory is shown as a funny character when interacting with children, and her short term memory loss is again, shown within a film which is funny for the younger target audience. The trailer is roughly 1:40 seconds long and this contrasts well with the stereotypical teaser which is normally roughly that long. Although this still does not give away that much detail and has a lack of narrative, there is a lot more there in comparison to the teaser trailer.

DESPICABLE ME 2

Despicable me is a trilogy following up from Despicable Me 1, and previous to Despicable me 3 which is coming out soon. This teaser trailer of 0:52 seconds gives a preview of the minions which have already been shown in the first film, so are well recognised characters. The minions are seen singing a song, harmonising, with one another. The fact they are out of tune makes it funnier among younger children who are the target audience to this film. Although there is no narrative what so every, it is a well known film so it is not needed. People know from the previous film there will be a funny follow up. 

All the main characters in this trailer are introduced, where as in the teaser it is only the minions. A lot humour is used and this is one of the main features needed in this film as it is a comedy with a target audience of children. However, as it involves many jokes the target audience could expand to adults being parents as well. Long shots are used, however, featuring a lot of memorable moments to the rest of the film. The sound in the theatrical trailer uses a range of music, where as in the teaser, the minions made and sang their own original song. Multiple shots of multiple characters shows a quick introduction to the main characters. It seems a lot of the films different scenes are shown, however it is a tightly packed film with a lot of action and adventure which is what young children love. The theatrical trailer, being two and a half minutes long supports the conventions of a theatrical trailer being that duration.





CARS 3

Cars 3 is a trilogy to the two other Cars films, Cars one and two. In the teaser trailer for cars three very little narrative is given away, however one supposed major scene from the film is shown, with a lot of action. It is broken up into smaller shots and snippets, and together split by a black screen. The clips are slightly slowed down, and this helps top build suspense within the short 0:50 second clip. Audiences that go to see a film like this tend to have watched the other ones before they watch the third, so that the story line makes sense. This there for meant that the animated teaser trailer, with a target audience of usually young boys, would not need a lot of narrative with in it in order to catch the eyes of the public that would watch the animation film. Sound wise, there are fades in and out of the teaser. When the screen blacks out between the car rolling the music also stops. A heartbeat in the background, timed perfectly to match the car sounds help to intensify the mood and atmosphere. No dialogue is used.

The establishing shot shows he location of the arena, which many people who have watched the rest of the films will be familiar with the fact that the cars are racing cars. Not only is the location shown but the voice over 'you are going to become the biggest brand in racing', 'movie deals', 'you think you are famous now'. These sections of dialogue that are used within the theatrical trailer show that the cars are high end racers with the promotion they get. A lot more sections of scenes are used. In the theatrical trailer there is dialogue.
 Around three quarters of the way through the trailers, it mentions what the same producers have created film wise. These big films such as 'finding Dory' are a highlight to not only children for the animated film that they like, bit it is also an indicator to parents, that it is a big company that only release films that arte going to be really successful. In comparison to the teaser, this trailer is 2:30 minutes where are the other teaser is 0:50 seconds long.
This trailer is a 0:15 second trailer, and although it shows a selection of different major scenes, it does not give away to much information at all, and without the actual narrative being given away, it is down to interpretation and the title what the film could possibly be about. The use of emotional non digetic music, makes the trailer moving, and without the music the teaser would have a completely different feel to it. The use of different snippets, including a wedding, a couple cuddling and scenes similar, it shows relationships between people, which when then subconsciously can relate to relationships of animals with their owners. The use of multiple dogs in this trailer, would attract animal and dog lovers, which would make there a wide range of audience target at different age categories.

In comparison to the teaser, the music is emotional, however it starts off a bit more melancholy than the teaser. The narration is done in first person, however from the doges point of view, and for animal lovers this could be an attraction to draw them into the film. The dogs narration is constant through out the trailer. Quite a lot of narrative is given away in the trailer, with the idea that whenever the dog dies, it is re born into another family that it lives with. The slow music, intensifies when the music changes into slightly faster and more energetic music. The music changes through out the trailer, show that there are a lots of ups and downs within the film, but shows that in the end there is a positive outcome.